Charlie Li

Director of Commercial Visual Ecosystem & Chief Visual Architect

Alumnus of Guangdong University of Technology—Visual Communication Design.

12-year veteran in building premium commercial visual systems.

Led end-to-end visual design for flagship real-estate projects under Vanke, Country Garden and other top-tier developers.

Creator of the “Performance-Driven Visual 3-Stage Engine”:

1. Strategy | Brand-DNA Decoding (trusted by 20+ market leaders)  

2. Product | DIVESWIM gear-visual system architecture  

3. Conversion | E-commerce visuals that lift conversion rates by 40%

Now re-engineering dive-gear brand expression with property-grade visual standards, fuelling simultaneous gains in brand premium and user trust.